AXE:
All Axecess

• Concept

  When the brand sought to introduce Lil Baby as a new brand partner, it was crucial to tap into his introspective side and convey personal expression, countering years of conventional masculinity-focused marketing. To achieve this, we employed the product as a catalyst to evoke memories, leveraging the scientifically-proven connection between scent and recall.

• Services

  Creative Strategy
  Creative Direction
  Design
  Talent Curation
  Content Production
  PR Strategy
  Media Relations

• Team

  Unilever
  Andre Bato
  The Martin Agency
  MindShare
  UEG

• Discipline

  Entertainment
  Lifestyle