Hendrick’s x Wiederhoeft — Gintimates

• Concept

  To generate brand awareness around Valentine’s Day, M&C Saatchi Sport & Entertainment North America joined Hendrick’s Gin with whimsical fashion house Wiederhoeft to create Gintimates: the world’s first and only collection of cocktail intimates. The capsule collection featured three pieces – a Bottle Corset, a Pinky Garter, and a Cocktail Garnish Chain – all of which were made available for purchase online around the holiday. In addition to a phased PR strategy, our team organized a brand sponsorship of Wiederhoeft’s New York Fashion Week Afterparty to drive trial and awareness with a new audience around a key brand moment. The campaign generated 500M+ total impressions between earned media and social, while building upon Hendrick’s original and category-leading creative positioning.

• Services

  Creative Strategy
  Creative Direction
  Talent Curation and Outreach
  Experiential Production
  PR Strategy
  Media Relations

• Team

  Quaker City Mercantile
  Weiderhoeft

• Discipline

  Food & Beverage
  Lifestyle
  Fashion