Natural Light x Sperry® — The Brewzie

• Concept

  To save beer lovers the trouble of making sure their ice-cold cans of Natural Light stay docked, we teamed up with Sperry to create the Brewzie. Since 1935, Sperry has been the go-to for boaters, and Natural Light has been the choice for easy, on-the-water fun. Now, the two iconic brands unite to combine Sperry’s non-slip technology with Natural Light’s iconic refreshment. Made with repurposed materials from well-loved Sperry Top-Siders, the Brewzie is the only koozie made specifically for enjoying a cold one on the water. Sperry’s signature Razor-Cut Wave-Siping outsole ensures smooth sailing during rocky waves. Featuring the signature Sperry water-resistant leather upper and laces meeting right at the Natty crest on the can, the Brewzie allows the histories of each brand to interweave in a fresh, exciting way while honoring their heritage.

  To celebrate this collaboration, we launched a social media sweepstakes where fans could win their very own Brewzie, crafted from their old Sperrys. Winners swapped their worn-in Sperrys for a Brewzie and a fresh pair of Top-Siders. The response was incredible, with fans eagerly participating to get their hands on this unique, sustainable piece of boating gear.

• Services

  Creative Strategy
  Creative Direction
  Content Production
  PR Strategy
  Media Relations

• Team

  Sperry®

• Discipline

  Food & Beverage
  Fashion
  Lifestyle