Reebok:
Split From

• Concept

  Inspired by the Reebok ‘Split Cushioning’ innovation – a design departure first introduced by Reebok’s former Innovation Design Director Steven Smith in 1992 – this document is a visual and editorial exploration of how individuals come to define and drive the landscapes they operate within… by leaving them behind. ⁣⁣
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  The nine individuals featured were each collaborators in creating the document itself. They are both subject and narrator, and the content is an exhibition of their unique creativity. The photographs, the words, the ephemera, the styling are all theirs. The handwriting is their own. The visual narrative is intentionally diffusive and messy, just as their stories are; a field study in the nonlinear.⁣⁣
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  The purpose of this project is to inspire. To encourage creativity. To stimulate singular style. And to empower creative and cultural departure.

• Services

  Creative Strategy
  Creative Direction
  Casting
  Print Design
  Print Production
  PR Strategy
  Media Relations

• Team

  WØRKS Studio
  Matthew Adams Dolan
  DISCWOMAN
  Jeremiah Maestre
  Jahleel Weaver
  White Trash Tyler

• Discipline

  Lifestyle
  Community