Tinder — Ink Twice

• Concept

  During the high-impact period from New Year’s Eve to Valentine’s Day, M&C Saatchi Sport & Entertainment North America was briefed to strategically amplify Tinder’s brand presence by developing a dynamic, multi-market activation. We responded with Ink Twice, a US campaign offering free cover-ups to singles looking to remove tattoos inspired by previous relationships, thus providing a fresh start for exploring new dating possibilities  in the new year. Our team coordinated with top tattoo studios in LA, NYC, Miami, and Austin to offer the service, ensuring that daters nationwide could participate in this unique brand experience. We also organized an immersive launch event that brought the campaign to life through stimulating conversations and on-site programming at our LA-based tattoo partner, driving launch coverage and enhancing consumer engagement. The result was over 150 stories almost 100 earned social posts, totaling 2.6B+ impressions.

   

• Services

  Creative Strategy
  Creative Direction
  Content Production
  PR Strategy
  Media Relations

• Discipline

  Lifestyle