Adidas:
Never on Pause

• Concept

  Adidas teamed up with celebrity stylist and adidas run club captain Kwasi Kessie for a limited-edition pair of headphones during the pandemic. We worked with him to craft a narrative that countered the “New York Is Over” sentiment, creating headphones with subtle nods to the NYC hustle mentality. The first-of-its-kind collaboration directly responds to Trump’s ridiculous claims that New York City was dead after Governor Andrew Cuomo and Mayor Bill de Blasio enacted strict lockdown measures to help stop the spread of COVID-19 when the state was the epicenter of the pandemic in the country.

  The super-limited headphones were customized by hand by Kessie and were designed to “honor the fluidity of day-to-day life in the city that never sleeps.” The celeb stylist and avid runner put his personal touch to adidas’ popular RPT-01 sport headphones by adding premium blue and black leather snakeskin along the headband complimented with a custom gold plated “Never On Pause” chain.

• Services

  Creative Strategy
  Creative Direction
  Content Production
  PR Strategy
  Media Relations

• Team

  Kwasi Kessiez
  Andre Bato Corp

• Discipline

  Sport
  Lifestyle