Natural Light:
A Naturdays Story

• Concept

  When Natural Light noticed that 21+ drinkers were developing a taste for sweeter, more fruit-forward flavors, Naturdays was born. The name came directly from fans, who use the term to describe any day when they’re drinking Natty with their friends. When briefed to create hero content that supported the product launch in earned media, we enlisted former NFL punter (and a hero of our target consumer) Pat McAfee to tell the story of an epic Naturday of his own through an animated documentary short. To date, the video has 3.7 million views on Twitter, while the campaign garnered 310 hits and 929M+ impressions.

• Services

  Creative Strategy
  Creative Direction
  Animation and Illustration
  Content Production
  PR Strategy
  Media Relations

• Team

  Horseshoes & Hand Grenades
  Aaron Dana
  Pat McAfee

• Discipline

  Lifestyle