Discord:
The Movie

• Concept

  Sometimes we receive an ad, and we need to figure out creative ways to garner mass consumer coverage. Discord, the communications service on a mission to create space for everyone to find belonging, unveiled Discord—The Movie (2021), its brand film featuring Danny DeVito and Awkwafina as they embark on a journey to discover what makes Discord so special to so many people. To garner features in consumer media, we hosted an exclusive virtual event on Discord that screened the film, featured a Q&A with talent and Discord’s CMO, and conducted 1:1 media interviews with brand spokespeople. The event ultimately provided multiple touch-points that allowed media to write in-depth features surrounding the brand film and Discord’s mission, resulting in 40 earned media stories and 2 Billion impressions, delivering the greatest number of impressions around an ad campaign to date.

• Services

  PR Strategy
  Media Relations

• Team

  AKQA
  Riff Raff

• Discipline

  Entertainment
  Lifestyle