Samsonite:
Nicholas Scarpinato OOH Collab

• Concept

  We were tasked to develop and implement an influencer campaign to drive target positioning for Samsonite as a brand with heritage, not a heritage brand and showcasing that it is iconic yet modern.

  We partnered with creator and photographer Nicholas Scarpinato to create a series of content to showcase the brand’s iconic heritage by recreating vintage advertisements with a modern twist.

  Nicholas used a variety of artistic styles to create these spectacular tableaus from sculptural miniatures to digitizing, to hand-printing. The success of his content on Instagram, pushed the team to find new ways to utilize his artwork. In March 2023, Nicholas’s Samsonite recreations were showcased in an OOH in Williamsburg, Brooklyn.

  This is an example of the power of creator content and shows how it can live far beyond the walls of Instagram. Nicholas has become a true advocate for the brand, established by mutual investment and trust.

• Services

  Influencer Marketing

• Team

  Nicholas Scarpinato

• Discipline

  Lifestyle