Elysian Brewing:
Scary Good Delivery Service

• Concept

  From brewing its first pumpkin beer in 1997 and creating the world’s first Imperial Pumpkin Ale in 2004 to launching the Great Pumpkin Beer Festival shortly after, Elysian Brewing has always been a pioneer in pumpkin beer. To celebrate this history, while promoting the brand’s famous Pumpkin Variety Pack, we planned and executed a creative activation called “Scary Good Delivery Service,” partnering with Georgetown Morgue, Seattle’s premier haunted house, to create the scariest beer delivery of all time. To do so, scare actors from the morgue haunted the doorsteps of Seattle residents during Halloween week, delivering Elysian’s Pumpkin Pack to those who signed up and proving there really is something scarier than a fridge without beer in it.

• Services

  Creative Strategy
  Creative Direction
  Talent Curation
  PR Strategy
  Media Relations

• Team

  Georgetown Morgue

• Discipline

  Community
  Entertainment
  Lifestyle