Reebok:
Class Of '16

• Concept

  The Question “Class of ’16” is a celebration of the year in which both AI and Shaq were inducted into the Hall of Fame – the culmination of their basketball journey from shooting socks into the laundry hamper to athletic immortality via enshrinement in the sport’s highest honor. To launch said sneaker, we created a film that features real members of @afterschoolallstars (ASAS), one of the largest free school-based after-school community basketball programs in the country. The film explores the role that *questions* and introspection play in achieving success – whether driving to the hoop or the hall. It is our belief that greatness ultimately lies in the answers to these questions we ask ourselves, and to truly court greatness is to answer (which just so happens to be @theofficialai3 nickname) them.

• Services

  Creative Direction
  Content Production
  Street Casting
  PR Strategy
  Media Relations

• Team

  After School All Stars
  Andre Bato Films
  Taylor Sele (voiceover)
  Jean Sound Design Studio

• Discipline

  Sport
  Community