Reebok:
Class Of '16
Reebok:
Class Of '16
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Concept
The Question “Class of ’16” is a celebration of the year in which both AI and Shaq were inducted into the Hall of Fame – the culmination of their basketball journey from shooting socks into the laundry hamper to athletic immortality via enshrinement in the sport’s highest honor. To launch said sneaker, we created a film that features real members of @afterschoolallstars (ASAS), one of the largest free school-based after-school community basketball programs in the country. The film explores the role that *questions* and introspection play in achieving success – whether driving to the hoop or the hall. It is our belief that greatness ultimately lies in the answers to these questions we ask ourselves, and to truly court greatness is to answer (which just so happens to be @theofficialai3 nickname) them.
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Services
Creative Direction
Content Production
Street Casting
PR Strategy
Media Relations -
Team
After School All Stars
Andre Bato Films
Taylor Sele (voiceover)
Jean Sound Design Studio -
Discipline
Sport
Community