Hendrick's Gin:
Hendrick's x Katz's Deli

• Concept

  Hendrick’s, the most unusual gin, and Katz’s Delicatessen, with over five generations of pickling experience, united cocktail connoisseurs and pickle aficionados alike through a first-of-its-kind gin half-sour pickle: a delectable fusion of gin botanicals and cucumbers. The marvelous invention draws inspiration from a case of mistaken identity between Hendrick’s key ingredient, the cucumber, and its pickled cousin. What started as an outlandish April Fool’s joke, quickly became a reality, as Hendrick’s Gin and a jar of pickles have more in common than one may have thought. Both Hendrick’s and Katz’s brought together their unique and secret magisterial recipes to create this unusual medley of botanicals and cucumber, resulting in a radically new kind of pickle, designed to be enjoyed with your favorite pastrami sandwich and in a refreshing gin cocktail.

• Services

  Creative Strategy
  Creative Direction
  Content Production
  Influencer Curation
  PR Strategy
  Media Relations

• Team

  Katz’s Delicatessen

• Discipline

  Entertainment
  Lifestyle