Oakley:
Be Who You Are

• Concept

  When new Oakley partner Francisco Lindor was traded to the New York Mets, the brand sought to publicize this moment while simultaneously highlighting their brand platform “Be Who You Are” alongside their upcoming “Encoder” product. We responded with a streetcast campaign in which we found and captured real Queens residents in brand product, creating a visual love letter to Lindor’s new home borough. The result was an authentic yet striking celebration of authentic self-expression and sport in Queens, delivered through a lens of New York Mets fandom.

• Services

  Creative Strategy
  Creative Direction
  Streetcasting
  Content Production
  PR Strategy
  Media Relations

• Team

  Remy LaGrange

• Discipline

  Sport
  Lifestyle
  Community