Reebok:
Crossover U
Reebok:
Crossover U
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Concept
Allen Iverson’s impact is greater than sport. He is a symbol for the cultural crossover; for unexpected achievement. His influence resonates across style, creativity and greater culture.
To help launch the new Question Double Cross we partnered with five creative individuals -each of whom are inspired every day by his legacy – to explore his impact on culture, style, and creativity via still imagery, film and a workshop series.
Partners were captured on 35 and 120mm film. Through art direction, styling and framing the visuals pay homage to AI’s iconic editorial shoots and personal fashion in the 90s and 00s, reimagining both within a contemporary context and through a lens of our partners’ own creative and stylistic identities. -
Services
Creative Strategy
Creative Direction
Casting
Film Direction
Content Production
PR Strategy
Media Relations -
Team
Allen Iverson
Andre Bato Corp.
Renell Medrano
Andrea Gavazzi
Gianni Lee
Martine Ali
Matthew Henson
Quil Lemons
Guingui -
Discipline
Sport
Community
Lifestyle
We partnered with campaign talent to host a series of workshops that explored how AI’s legacy can be interpreted in a modern creative and style context. Set in a local community center, the Iverson-inspired workshops explored various elements of his stylistic identity including jewelry design, film photography, hair braiding, creative up-cycling and styling. The event culminated in a town hall-style conversation between our partners and Allen Iverson himself that explored his influence on creativity, style and greater culture.
