Reebok:
Why Not Us

• Concept

  Allen Iverson is not just an athlete. He is an exemplar of internal fortitude. Few athletes have achieved as much while facing as much doubt. Reebok’s new Question Mid “Why Not Us” celebrates Allen Iverson’s spearheading of the greatest comeback in the history of the NBA All Star game in 2001. But “Why Not Us” isn’t just a question. It’s a mentality. It’s a creed.⁣⁣⁣
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  This piece of content, created for the sneaker’s launch, celebrates those who possess unflappable self-confidence in the face of doubt from greater culture. The film delivers a unique visualization of AI’s legacy while utilizing abstract shapes and figures to celebrate diversity in sport. The film is meant to inspire – to anyone who dreams of heights the rest of the world deems unreachable, picture your face on any of the figures in this film and ask yourself: “Why not us?”⁣⁣⁣

• Services

  Creative Strategy
  Creative Direction
  Animation and Illustration
  Content Production
  PR Strategy
  Media Relations

• Team

  Kellen Hatanaka
  Andre Bato Corp.
  Benny’s Club
  Allen Iverson

• Discipline

  Sport
  Community