Reebok:
Mobius

• Concept

  To launch a lifestyle update to the iconic 90s basketball ‘Mobius’ line Reebok Classics needed to reposition a historically sport-focused silhouette in the street fashion space. We looked to Harlem, NY – spiritual home to streetball since Holcombe Rucker Park’s opening in 1950 – and its unique personalities to explore how the sport has influenced style culture over the years. We then streetcast local residents, styled them in the Mobius OG sneaker and vintage 90s Reebok, and captured them with 120mm film portraiture and 16mm video in a series of iconic neighborhood locales.

• Services

  Creative Strategy
  Creative Direction
  Casting, Styling
  Content Production
  PR Strategy
  Media Relations

• Team

  Tom Gould
  Sophia Rothbart
  Rhamier Auguste

• Discipline

  Sport
  Lifestyle
  Community