Hendrick's Gin:
Hendrick's Society

• Concept

  To promote and build mass awareness around Hendrick’s newly launched US channel (@hendricksginus) we created a comperehensive influencer strategy that found ways to engage a diverse audience of consumers through culturally- relevant partnerships, content, and programming. A plan designed to create meaningful long-term relationships with cultural influencers and their communities. We created a team of extraodinary creators known as “Hendrick’s Society”, the makers, and conversation shapers of 2021.

  The program succesfully increased followership for Hendrick’s US Instagram amongst current US followers of the Hendrick’s global channels and prospective new followers within the US. Created buzz with disruptive launch and acquisition tactics to garner followers. Generated conversation around their channel and brand through exciting and engaging content. Acquired new and prospective followers to the US channel who did not previously follow Hendrick’s global channel.

• Services

  Creative Strategy
  Creative Direction
  Casting
  Influencer
  PR Strategy
  Media Relations

• Team

  Everett Williams
  Michelle Carder
  Ji Won Choi
  Jorge Gitoo Wright
  Alice Longyu Gao
  Erika Kikola
  Laila Gohar
  Hilton Carter
  Sophia Moreno-Bunge
  Zerina Akers
  Susanne Bartsch
  Meagan Boyd
  Lexie Park
  Jason Stewart

• Discipline

  Lifestyle
  Advocacy