Busch
Busch: Latte
Busch
Busch: Latte
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Concept
To help Busch Beer launch their special edition “Busch Latte” cans (which celebrate a classic caffeine-inspired consumer nickname for the product) we worked with the brand to create a satire of Folgers’ classic coffee ads from the 90s – a nostalgic touchpoint for our mid-30s target demographic. The film has over 1M organic views on Facebook and almost 500,000 views on Instagram!
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Services
Insights
Creative Strategy
ATL
PR Strategy
Media Relations -
Team
Sergio Cilli
Pico Productions -
Discipline
Lifestyle