Reebok:
Aztrek
Reebok:
Aztrek
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Concept
To celebrate the re-launch of the 90s all-terrain Aztrek sneaker we explored off-road style as exhibited through six sartorial tastemakers whose creative energy is rooted in retro culture. Working with Reebok each curated their own personal collection of vintage Reebok apparel and memorabilia inspired by the sneaker; a series of one-of-one items that embody a pre-internet era of singular style. These items were made available for consumers via an online vintage shop created alongside the sneaker launch. For content, subjects were shot on a variety of film formats in natural environments while dressed in their curated pieces, celebrating the sneaker’s evolution from off-road running silhouette to symbol for off-road creativity.
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Services
Creative Strategy
Creative Direction
Casting
Content Production
Digital / Print Design
PR Strategy
Media Relations -
Team
Driely Carter
Andre Bato Corp.
Frankie Collective
Jay Versace
Jordan Page
Kirk Tilton
Angie Chavez
Josh Matthews -
Discipline
Lifestyle
When Reebok asked us to incorporate NBA 90s legend and lifetime brand partner Shaquille O’Neal into the campaign we created a piece of content that featured our hero talent, Jay Versace, sourcing original items from Shaq’s closet for a second exclusive vintage collection.