To celebrate the re-launch of the 90s all-terrain Aztrek sneaker we explored off-road style as exhibited through six sartorial tastemakers whose creative energy is rooted in retro culture. Working with Reebok each curated their own personal collection of vintage Reebok apparel and memorabilia inspired by the sneaker; a series of one-of-one items that embody a pre-internet era of singular style. These items were made available for consumers via an online vintage shop created alongside the sneaker launch. For content, subjects were shot on a variety of film formats in natural environments while dressed in their curated pieces, celebrating the sneaker’s evolution from off-road running silhouette to symbol for off-road creativity.
Digital / Print Design
Andre Bato Corp.
When Reebok asked us to incorporate NBA 90s legend and lifetime brand partner Shaquille O’Neal into the campaign we created a piece of content that featured our hero talent, Jay Versace, sourcing original items from Shaq’s closet for a second exclusive vintage collection.