Busch
Busch: Latte

• Concept

  To help Busch Beer launch their special edition “Busch Latte” cans (which celebrate a classic caffeine-inspired consumer nickname for the product) we worked with the brand to create a satire of Folgers’ classic coffee ads from the 90s – a nostalgic touchpoint for our mid-30s target demographic. The film has over 1M organic views on Facebook and almost 500,000 views on Instagram!

• Services

  Insights
  Creative Strategy
  ATL
  PR Strategy
  Media Relations

• Team

  Sergio Cilli
  Pico Productions

• Discipline

  Lifestyle