Busch:
Busch Wedding

• Concept

  Through social listening we noticed that thousands of fans of Busch beer were featuring our beer in their wedding photos and expressing on social media how strongly they felt about having us at their big day. So, we got our beloved spokesperson “Busch Guy” ordained so he could literally show up at weddings and marry happy couples. We got over 500 submissions from couples asking to be married by Busch Guy, and the winning pair was not only actually (like, really) married by our brand ambassador, but received a $25,000 wedding gift from the brand. The campaign garnered 193 hits, 129 social media posts, a Shorty Award, and one very happy couple.

• Services

  Insights
  Creative Strategy
  Creative Direction
  Campaign Production
  PR Strategy
  Media Relations

• Team

  Pico Productions

• Discipline

  Lifestyle
  Community