Reebok:
Sport the Unexpected
Reebok:
Sport the Unexpected
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Concept
To drive energy around the Club C Reebok Classic partnered with three artists / designers / makers to each create an item inspired by the iconic silhouette.
We sought to explore the physical creative process of making said items as an active dialogue between mind and materials. These films are meant to exist as living sketch pads or moodboards that simulate the journey of a concept as it evolves from a raw idea into a fully-formed final product. The result is a celebration of Club C as a blank canvas for creativity and style. -
Services
Creative Strategy
Creative Direction
Content Production
PR Strategy
Media Relations -
Team
Andre Bato Corp.
Carmen Vela
Hannah Sider
Jimmy Gorecki
Uzumaki Cepeda
Brian Blakely -
Discipline
Lifestyle

















