Busch Light:
Treework

• Concept

  After Labor Day 2021, many Americans were still wondering what work would look like come fall and beyond. Flexible working arrangements like WeWork showed no signs of slowing, so Busch Light, the beer brewed for the great outdoors, stepped into the fold with a simpler and superior working solution called: TreeWork, the optimal outdoor co-working space, nestled deep in the Colorado woodlands TreeWork was a state-of-the-art workspace located at an undisclosed, highly-remote location in Northern Colorado.Beyond the picturesque backdrop of the Colorado wilderness, amenities at TreeWork include a sleek and well-ventilated office space, powerful Wi-Fi, Busch Light happy hours, on-site grilling, campfires, and camping under some of the most picturesque night sky the country has to offer. The space was bookable via a sleek website, similar to any co-working space and was live for a full week, capturing media attention across the country and delighting dozens of guests.

• Services

  Creative Strategy
  Creative Direction
  Design
  Content Production
  Experiential Production
  PR Strategy
  Media Relations

• Team

  Windmill
  DraftLine
  Chane of Command

• Discipline

  Entertainment
  Lifestyle